Austin Real Estate Guru

Secrets to Pricing your home - What is the Most I can get for my house?

March 12, 2021 Lisa Marie Contaldi Season 1 Episode 3
Austin Real Estate Guru
Secrets to Pricing your home - What is the Most I can get for my house?
Show Notes

Earlier, WE EXPLORED A COMMON QUESTION: Is 2021 the right time to sell?  A constrained housing supply, historically low rates @ 3% or less; and housing prices boasting new highs in and around the Austin area ~ we can assume THERE’S NEVER BEEN A BETTER TIME to sell.  We also explored briefly, your reasons for moving and assume you have worked out an organized a plan of action within your budget to properly prepare for resale.  This leads us to the next logical question which we’ll  address in today’s episode


  1. HOW MUCH CAN I GET FOR MY HOUSE IN TODAYS MARKET?
  2. I would like to begin this discussion with the classic textbook definition of REAL ESTATE Sales price -  it Is ONE THAT I VALUE GREATLY and it WILL SERVE YOU WELL.  Sales price is the price a buyer will pay and a seller will sell”.   I’ll elaborate more on that.  

Let’s talk about the most widely used approach to pricing homes used 

BY THE COUNTY TAX ASSESSOR AND FIRMS LIKE  ZILLOW or REDFIN & OPEN DOOR and other companies shooting you offers online and by mail.

The estimate of a home’s worth is ROUTINELY calculated using MARKET DATA from recent sales of similar homes in size. This is called a A COMPARABLE SALES ANALYSIS which uses homes THAT SOLD within the past 3-6 months in your GEOGRAPHIC AREA.


For example - 

 If 3 or 4 homes sold for an average price of $500,000 At average size of 2500 sqft 
The average price per square foot sold would be
$200/sqft.  {$500k/2500sqft}

Then they multiply $200/per foot by the number of square feet in your home to come up with a price that your home would likely sell for.  

THIS IS A SIMPLISTIC APPROACH.  IT WORKS TO GET YOU THERE BUT it does not represent the value of your home

WHY? This does not consider what the end user - or the homebuyer thinks

Let’s return to the classic Text book definition again.  Sales price is the price a buyer will pay and a seller will sell”.   We all know the seller wants the sun moon and stars.  When pricing a home you should consider What does the homebuyer want?  

Have you ever made an emotional purchase? The secret to pricing a home correctly comes from looking at VALUE from a future home buyer’s perspective


In part two we will get into your future buyer’s head and consider what they will do with regard to your home - then use those factors to price it accordingly.  

Hi! I’m Lisa Marie Contaldi and my family has called Austin Texas home since the late 80’s.  I’ve celebrated hundreds of success stories and memorable housing experiences helping buyers and sellers achieve their personal financial goals. We’ve all witnessed the astounding changes from a rapidly evolving housing market in Austin through many real estate cycles. Is it time for you and your family to cash out and make the change you’ve been planning for months; or dreaming about for years?

WE ARE knowledge brokers offering an authentic ongoing conversation that will develop your natural intelligence in real estate and other endeavors.
http://lisacontaldi.com